Published Date:

Dec 10, 2024

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Behavioral Technology Takes Aim at Urban Violence

YOUU Health Launches Novel Platform to Transform How Municipalities Address Crime and Social Determinants of Health, Opening New Avenues for Behavioral Health Innovators.

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In a groundbreaking effort to combat urban violence, YOUU Health announced it is using its novel YOUUniverse behavioral health platform to empower municipal governments with an interconnected network to identify potential offenders—including gang members—and engage them in productive behavioral modification programs. It's first large-scale initiative is currently being implemented in Georgia.

The YOUUniverse platform revolutionizes a “no wrong door” engagement collaboration by bringing together social services, judicial courts, law enforcement, emergency services, faith institutions, healthcare providers, school systems and charitable agencies.

By acting as a unified team, within a single platform alongside participants, these entities aim to address key social determinants of health, fostering less violence promoting better outcomes at scale. Urban violence is a complex issue that cannot be solved in isolation.

Ed DeShields, Chairman of Community Assurance, the platform’s corporate sponsor and founder explains the platform leverages evidence-based behavior change techniques to address the root causes of criminal activity, enabling a proactive approach to community safety. Integration gives us a fighting chance to control violence.

Drawing inspiration from research by YOUU Health’s national provider network and judicial court clients, The YOUUniverse incorporates strategies proven to reduce crime and violence through behavior modification. Techniques such as cognitive behavioral therapy, mentorship programs, and community engagement initiatives are integrated to help individuals develop self-control, alter decision-making processes, and reshape social norms.

Key features of the platform include a real-time data sharing and collaborative tools that facilitate seamless communication among all participating agencies. This interconnected approach ensures that individuals receive comprehensive support tailored to their unique needs, addressing factors like education, employment, mental health, and community ties.

“By uniting all stakeholders on a single platform, were breaking down silos and creating a cohesive support system, added Mark Cole, Chief Operating Officer of YOUU Health.

"This not only aids at-risk individuals but also strengthens the fabric of our communities we support, Cole explains. Early adopters of the YOUUniverse platform expect promising results, including reductions in violent incidents and improved relations between law enforcement and community members."

The platform's scalable design allows customization for cities of all sizes, making it a versatile tool in the fight against urban violence. As cities worldwide grapple with the challenges of crime and violence, YOUUniverse offers a beacon of hope. By harnessing the power of behavioral technology and collaborative action, the platform aims to create safer, healthier communities for all.

Can behavioral technology help innovators combat urban violence?

We'll be watching.


About YOUU Health

YOUU Health is a global health cloud company pioneering specialized behavioral health technologies aimed at transforming how communities address population health, mental health and substance use disorders and its underlying causes. YOUU Health enables health providers, municipal governments and community organizations to collaborate seamlessly in identifying and engaging health issues involving complex behavioral modification programs. Committed to fostering safer and healthier communities, YOUU Health supports evidence-based behavior change techniques and promotes interagency cooperation to deliver better outcomes of chronic disease management at scale.

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